My Cause My Cleats

As part of the collaboration between the NFL and players, players will represent hundreds of charitable organizations that focus on causes from youth wellness to sex trafficking prevention and support for single parents.

For the seventh consecutive season, the NFL will celebrate Unboxing Day, a league-wide unveiling of the players’ custom cleats. Players will unbox their cleats in hospital visits, classrooms, locker rooms and on stadium fields on Giving Tuesday, Dec. 1. Through Week 14, players will share images of their cleats and the stories behind them on social media, using the hashtag #mycausemycleats.

The league will post videos and profile cards on NFL.com to tell the stories behind the cleats. Many players have worked directly with Nike, Under Armour and adidas to design their cleats. Other teams worked with an independent designer to create cleats for participating players.

Every cleat tells a story

Raiders quarterback Derek Carr’s cleats tell the story of his son, Dallas, who was born with intestinal malrotation, and raise awareness about the support that hospitals like Valley Children's Healthcare offer to families with children in need.

Driven by the story of Gabriel Taye, an 8-year-old Cincinnati boy who committed suicide in January after repeated bullying at school, Bengals defensive end Carlos Dunlap is raising awareness about the dangers of bullying and how to be a difference maker in stopping it.

Cowboys quarterback Dak Prescott, whose mother Peggy died from colon cancer in 2013, is supporting his Faith, Fight, Finish Foundation, which brings awareness to cancer. 

Many players have joined forces to support social justice and equality causes. Eagles safety Malcolm Jenkins (Malcolm Jenkins Foundation), Bengals defensive end Michael Johnson (MJ93-90 Foundation) and Ravens tight end Benjamin Watson (International Justice Mission) are three of several players using their cleats to effect social change and raise awareness for human rights, race relations and criminal justice reform.

Browns running back Isaiah Crowell, Buccaneers wide receiver Mike Evans and Dolphins wide receiver Kenny Stills, will support treating all people with respect and dignity and sidelining racism through the Ross Initiative in Sports for Equality (RISE).

Commitment to Causes

My Cause My Cleats allows players to express their commitment to the causes that are most important to them.

“Our players are passionate supporters of many charitable causes and serve as changemakers in their communities," said NFL Commissioner Roger Goodell. "We are excited to build upon last year's success and work with our players to expand this unique platform that enables them to raise awareness for causes they support.”

Players will have the opportunity to raise money for their cause by auctioning their cleats off at NFL Auction; 100% of money raised will be donated to the player’s charities. Fans may bid on game-issued player cleats to help players raise funds for their chosen causes.