The NFL announced an exclusive podcast partnership with iHeartMedia, the number one podcast publisher globally according to Podtrac, to launch the NFL's podcast network which will include the distribution of NFL Media's existing podcasts, as well as the co-production and distribution of two dozen new original podcasts.
"Podcasts are an increasingly important way to reach fans and a compelling way to tell NFL stories," said Kevin LaForce, NFL Senior Vice President, Media Strategy and Business Development. "We look forward to partnering with iHeartMedia to bring the NFL Podcast Network to life and deliver our podcast content seamlessly to fans on their platform and anywhere podcasts are consumed."
As part of the deal, the podcast slate will develop new shows with NFL Films using some of the best content from their archives, while also creating new podcasts focusing on NFL history, inside access, and more. These NFL podcasts will be distributed through the iHeartPodcast Network.
"Our partnership with the NFL is an incredible moment for iHeart – and the podcast industry, period," said Conal Byrne, CEO of iHeartMedia Digital Audio Group. "The NFL represents sports as its highest level – with the greatest athletes and the most heart-pounding games the world has seen. These are legendary stories, and we can't wait to roll out a slate of incredible new podcasts to capture it all – for iHeart's huge audience and the NFL's massive fanbase alike."
"We're excited to partner with the NFL to extend their reach through podcasting to millions of listeners around the world," said John Sykes, President of Entertainment Enterprises at iHeartMedia. "With these upcoming podcasts, fans will be able to experience the NFL in a new way through rich, deep-dive audio content on their favorite teams and exclusive commentary from their favorite players."
The partnership’s first new batch of original podcasts will be in-progress by the summer, and available on the iHeartRadio App along with other podcast streaming channels.