Updates

The NFL and its long-time partners, the American Heart Association and the American Red Cross, announced a commitment to promote cardiopulmonary resuscitation (CPR) education and work with coaches and others involved in youth sports to ensure that they have proper training and equipment to respond to medical emergencies. The NFL is supporting these efforts during Super Bowl week by amplifying CPR educational materials and enhancing long-term national and local partnerships.

During Super Bowl week and throughout February, American Heart Month, fundraising activities will deliver financial support to further long-term CPR education and youth sports safety efforts. The activities include a 50/50 raffle open to Arizona residents and fans attending the Super Bowl. The winner will receive half of the jackpot from the raffle ticket sales; the other half will benefit the NFL Foundation to support this work, including through the American Heart Association, the Red Cross and their local affiliates.

The NFL will host a fundraiser via NFL Auction beginning on Thursday, February 9, that will include items signed by NFL players, Legends and celebrities from the NFL Honors awards show. Items will also include a game ball signed by the Super Bowl MVP and the coin used for the Super Bowl coin toss. Contributions are awarded by the NFL Foundation to its nonprofit partners and will help support these safety efforts. Fans can bid on such items by visiting NFL.com/auction. The NFL set a goal of generating more than $1 million in financial support through these activities and plans to supplement these efforts with grants from the NFL Foundation. The NFL does not profit from the sale or auction of items via NFL Auction.

With nearly 3 out of 4 cardiac arrests occurring in homes, knowing how to deliver CPR is critically important. The NFL is teaming up with the American Heart Association and the Red Cross to spread awareness of available resources, including American Heart Association's "Be the Beat" Hands-Only CPR campaign and the Red Cross Hands Only expertise found at redcross.org/HandsOnlyCPR.  

Throughout Super Bowl week, the NFL and American Heart Association will provide free CPR education at the NFL Experience presented by Lowe's located at the Phoenix Convention Center. Visitors of the mobile training unit will receive hands-only CPR training from experts and CPR information to share. The American Heart Association is amplifying its efforts to extend awareness through its collaboration with Buffalo Bills DB Damar Hamlin and his #3forHeart™ CPR Challenge, an initiative intended to drive greater awareness of CPR by encouraging people to take three simple steps: 1) Learn CPR; 2) Give to support CPR research, education and training; 3) Share the word with others.

The NFL is also collaborating with its partners to ensure that young athletes are guaranteed high-quality medical support when they practice and play. This includes enhanced CPR and emergency preparedness training for coaches and others involved in youth sports, which is available through trainings offered by the American Heart Association and the Red Cross. The NFL will work to make this training more accessible by supporting existing programs and community-based partnerships.