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Super Bowl Ad Kicks Off NFL100 Celebration
The NFL kicked off the celebration of the 100th NFL season at Super Bowl LIII with "The 100-Year Game," a two-minute ad that aired before the Pepsi Super Bowl Halftime Show.
The ad showcased iconic moments from the NFL's nearly hundred years, connecting six generations of current and former NFL players, including 21 Hall of Famers.
"As we approach our centennial season, we're not just embracing football's rich heritage but also looking toward the next 100 years. Football is loved by so many people — from all generations, genders and backgrounds — and it was important to us that the spot was inclusive and emblematic of football's expansive influence on American culture," said NFL EVP and Chief Marketing Officer Tim Ellis. "We viewed the ad as an opportunity to partner with cultural icons and engage with the next generation of football fans. Our hope is that this spot, and the incredible content we created with these stars, will energize everyone around the celebration ahead."
Visit www.nfl.com/100 for more information. Join the conversation and follow the action using the #NFL100 hashtag on social media.
NFL Football Operations’ mission is to establish a culture of clarity, consistency and credibility in all aspects of the greatest game. Football is an essential piece of America’s fabric, uniting fans, players and communities with a simple yet powerful bond. We honor the game’s history while continuing to innovate and preserve the sport for future generations of fans, players, coaches, teams and officials.
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