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Matt Land, the head coach of Dalton High School in Dalton, Ga., is the 2019 Don Shula NFL High School Coach of the Year.

The award, named for the winningest coach in NFL history, was created to honor exemplary high school football coaches for their character and integrity, leadership and dedication to the community, commitment to player health and safety and on-field success.

“We are incredibly proud of Coach Land for how he has represented his family, school, and the great state of Georgia — he truly is deserving of being named the Don Shula Coach of the Year,” said Atlanta Falcons owner and chairman Arthur M. Blank. “Coach Land’s commitment to his players and community over the last 10 years is a genuine reflection of his character and further demonstrates the life skills taught in and through football by coaches like him, make an impact far beyond gameday.”

Nominees for the Don Shula Award from all 32 clubs were recognized during the NFL's week-long celebration of football at the Pro Bowl in Orlando, Fla. Throughout the week, coaches had VIP access at events such as Pro Bowl practices, the Play Football High School Skills Showdown and the Pro Bowl, where they engaged with fellow nominees and members of the football community.

“Just to be mentioned in the phrase Don Shula is an honor in itself,” said Coach Land. “I think just the recognition of what the award stands for — it stands for integrity, achievement and making a difference in your community. That's why I coach. I love wins. I love championships, but at the end of the day, I want to see kids’ lives changed. I thank God that this is the way that he lets me do it.”

Coach Land joined the Dalton High School family more than 25 years ago. A member of the class of 1988, he was a part of three football sub-region championships, had a 34-4-1 record, and was voted captain his senior year. Coach Land walked on at Auburn University as a defensive back, spending four years as a player and one year as a student assistant coach to the defense. In addition to becoming a letter winner, he won the Eddie Welch Attitude and Effort Award in 1991. Upon graduation, he returned to Dalton to work in a family business and become a community coach — one of the first five in the state. He has coached at Dalton High School since then and has had more than 20 players who have gone on to play at the collegiate level.

Coach Land will receive $15,000 from the NFL Foundation, $10,000 of which will go to his high school’s football program. He will attend Super Bowl LIV in Miami and walk the red carpet at NFL Honors, a two-hour primetime awards special to air nationally Feb. 1 on FOX, the night before Super Bowl LIV.

This year’s runner-up was Minnesota Vikings nominee Lambert Brown of Wayzata High School in Plymouth, Minnesota. Coach Brown will also receive $15,000 from the NFL Foundation, $10,000 of which will go to his high school’s football program. He will also attend Super Bowl LIV in Miami as a special guest of the NFL.

The Don Shula NFL High School Coach of the Year winner was selected by a panel of distinguished individuals:

• Pro Football Hall of Fame President David Baker
• Former Dallas Cowboys Personnel Director and NFL.com contributor Gil Brandt
• Super Bowl XLIV winner and NFL Legends Youth Advisory Committee Member Mark Brunell
• Pro Football Hall of Fame coach and current NBC analyst Tony Dungy
• USA Football Executive Director Scott Hallenbeck
• 3-time Super Bowl Champion (XXXVI, XXXVIII, XXXIX) and NFL Legends Youth Advisory Committee Member Willie McGinest
• Two-time AP NFL Comeback Player of the Year, current head coach at the Sayre School (Lexington, Kentucky) and NFL Legends Youth Advisory Committee Member Chad Pennington
• Pro Football Hall of Fame Coach Don Shula — the winningest coach in NFL history
• Aplington-Parkersburg High School Principal Aaron Thomas, son of the school's late football coach, Ed Thomas