Updates

Under the International Committee, the NFL announced that four new International Home Marketing Areas (IHMA) have been approved. The Los Angeles Rams added New Zealand as their fourth IHMA and the Philadelphia Eagles were granted access to Australia, New Zealand, and Ghana – the first NFL club to enter a market in Africa. 

The expanded program now includes 19 teams with granted access to 30 IHMAs across 10 different countries. 

Launched in January 2022, the IHMA initiative grants NFL clubs access to international territories for marketing, fan engagement and commercialization as part of a long-term, strategic effort to enable clubs to build their global brands while driving NFL fan growth internationally.

"We've seen great momentum since teams began entering their markets earlier this year," said Peter O'Reilly, NFL Executive Vice President, Club Business and League Events.  "From launching social media accounts, to hosting in-market events, to announcing draft picks from locations around the world, clubs are creating moments to really engage and energize our international fanbase.  We look forward to seeing what the Eagles and Rams have planned for their new markets." 

Ten clubs used the 2022 NFL Draft to highlight their international marketing efforts by announcing draft picks from iconic locations within their IHMAs. These included Pittsburgh Steelers running back Najee Harris announcing a selection from Mexico City, the Miami Dolphins announcing a pick from Rio de Janeiro's Christ the Redeemer statue with Brazilian soccer player Filipe Luis, and teams making selections from international stadiums that will host future NFL games. Additionally, several other clubs hosted in-market watch parties, youth football activations and influencer events to build excitement for the NFL Draft in their new markets.

The Eagles and Rams can begin to activate in their newly awarded markets on June 1, 2022.

Australia, New Zealand, and Ghana are key emerging markets for the NFL. The league recently appointed Charlotte Offord as General Manager, NFL Australia, to drive business in Australia and New Zealand. 

In June, the NFL will host its first events in Africa with a developmental camp and fan event in Ghana.

Clubs may submit future proposals for International Committee review annually each spring.

Club International Home Marketing Areas: