The NFL and USAA announced Cincinnati Bengals tight end Hayden Hurst, San Francisco 49ers tight end George Kittle, and Washington Commanders Head Coach Ron Rivera as finalists for the 12th annual Salute to Service Award.

Hurst, Kittle and Rivera demonstrated exceptional effort to honor and support members of the military community. The Salute to Service Award recipient will be recognized at NFL Honors, a primetime awards show airing live on February 9.

"All three of this year's finalists for the Salute to Service Award serve America's military community in different but impactful ways, with each deserving recognition for their exemplary commitment to those who wear the uniform," said Vice Admiral (Ret.) John Bird, USAA senior vice president of military affairs. "From caring for the mental health of veterans, to connecting with military families, and the unwavering support of active-duty servicemembers, USAA thanks and salutes Hayden, George, and Coach Rivera for their commitment to our military, veterans and their families, and to all NFL fans for helping determine this year's worthy finalists."

The Salute to Service Award is part of USAA and the NFL's year-round commitment to recognize and honor the military community. The 32 nominees were released in November and consisted of active and retired players, coaches, and team executives and personnel who best demonstrated support for the military community.

USAA will contribute $25,000 in the award recipient's honor to the official aid societies representing each of the military branches. The NFL will match USAA's donation of $25,000, which will be donated to the award recipient's military charity of choice.

For the first time, fans helped determine the three finalists by voting for their favorite nominees. Finalists were determined by a consensus vote of fans, an NFL internal committee and USAA. Nominees were evaluated on the positive effect of their efforts on the military community, the type of service conducted, the thoroughness of the program and level of commitment.

The panel of judges, consisting of representatives from the U.S. military, the NFL and USAA, includes:

  • Vice Admiral John Bird (Ret.), U.S. Navy veteran, USAA Senior Vice President of Military Affairs
  • Lenny Bandy, U.S. Marine Corps Veteran and NFL Vice President of Security
  • Chad Hennings, Air Force Academy graduate, NFL Legend and three-time Super Bowl champion
  • Jim Mora, Sr., Marine Corps veteran, former NFL head coach
  • Andrew Beck, Denver Broncos tight end and 2021 Salute to Service Award recipient

Since 2011, USAA has used its sponsorship to honor and appreciate active-duty military, veterans, and their families by creating unique opportunities that bring the military community and the NFL closer together.

Below is an overview of the three finalists. To learn more about the Salute to Service Award presented by USAA, please visit www.nfl.com/salute.

HAYDEN HURST (Tight End, Cincinnati Bengals)
Hayden Hurst, Cincinnati Bengals tight end, has been a growing national voice in the mental health treatment, awareness and advocacy community since sharing his story of battling depression and anxiety in 2020. That year, he and his family produced a video with a message to Marines in support of Suicide Prevention Month, which helped introduce Hurst to the mental, emotional and psychological challenges faced by current and former military members. Since then, he has remained dedicated to veteran outreach, working with several organizations around the country through the Hayden Hurst Family Foundation. Hurst pledged $20,000 to Top Dogg K9 Foundation, an Atlanta-based nonprofit that trains and pairs service dogs with disabled veterans struggling with mental health challenges post-deployment. The Hayden Hurst Family Foundation is actively collaborating with Acadia Healthcare to host military-appreciation events in the Greater Cincinnati area, while also working with the behavioral health science department at the University of South Carolina, Hurst's alma mater, on military engagement projects. 
 
GEORGE KITTLE (Tight End, San Francisco 49ers)
George Kittle, San Francisco 49ers tight end, has exemplified what it means to honor, empower, and connect with military members, veterans and their families since entering the league. Kittle's appreciation for the military community is rooted in family with his uncle Pat, grandfather Carl, and other loved ones who have served. He honors the sacrifices of service members and the efforts of military nonprofits through the My Cause My Cleats initiative, recognizing the Pat Tillman Foundation (PTF) in 2018, Tragedy Assistance Program for Survivors (TAPS) from 2019 to 2021, and Merging Vets & Players (MVP) in 2022. Since building a relationship with TAPS at the 2018 Pro Bowl, Kittle has sustained long-term relationships with families who have lost a loved one to service. After gifting the family of fallen Army Sergeant Martin LaMar tickets to Super Bowl LIV, Kittle has spent multiple seasons reconnecting with the LaMar family by hosting them at training camp practices. LaMar's purple heart medal, gifted to Kittle by LaMar's family in 2020, still hangs in Kittle's locker as a reminder of the sacrifices made by our nation's heroes. In the 2021 season, Kittle purchased over 150 tickets to donate to the National Guard. This year, he hosted service members at every 49ers game, extending his displays of appreciation nationwide. Kittle and his family founded the Hidden Pearls Podcast (HPP) to connect with military veterans through storytelling. Kittle donated over $25,000 to charities selected by hosted veterans on the podcast last season.

RON RIVERA (Head Coach, Washington Commanders)
Through every hardship and challenge, Coach Rivera credits his success in the face of adversity to his military upbringing and the values instilled in him growing up as the son of a 32-year-career warrant officer of the U.S. Army, Eugenio Rivera. Rivera has spent the entirety of his 12-year career as a head coach giving back to a military community that has defined his success as a leader in the league. He has continued his great work with the military by joining in a number of initiatives this year. In May 2022, Rivera, Commanders players Jonathan Allen and Jamin Davis, and co-owner and co-CEO, Tanya Snyder surprised departing troops with a visit at BWI Airport where the team gave care packages to troops as they waited to board their planes. Rivera also took time in training camp to visit with over 250 active and former members of the military at the club's Salute to Service Day. Additionally, he brought the entire team to Joint Base Andrews for a practice in front of the troops before the first preseason game and hosted nine wounded/paralyzed veterans at Operation Warrior Wishes in training camp. Rivera hosted Tragedy Assistance Program for Survivors (TAPS) families at the OrthoVirginia Training Center at Commanders Park for the second year in a row. He is also donating all the proceeds from his appearances on the league-wide SiriusXM NFL Radio channel to the United Service Organizations (USO).

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